The World Jam logo features a custom-illustrated "world" image-mark. The mark is integrated into the text giving a strong connection between type and image. Implied line is used for a unique visual interpretation. The "world" contains organic curvilinear lines that effectively imply movement, sound waves, and/or "jamming", depending on how the viewer reads it. A modern, clean typeface is used that compliments the modern and curvilinear attributes of the mark.