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final logo:

brand specifications:

color palette:

design style: Modern, Masculine, Bold

company location: World-Wide

company industry: Retail and Merchandise

brand critique:

This logo was designed for Wayne Gretzky's official licensed merchandise. The mark integrates the original Gretzky brand image mark into a classic yet modern, masculine seal that reflect the tradition behind the brand as well as its future. The color palette is strong and vibrant and is complemented with bold, distinguished serif type.