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final logo:

brand specifications:

color palette:

design style: Modern, Edgy, Contemporary

company location: Alberta, Canada

company industry: Camping Shelters

brand critique:

With a name and product so well suited for each other, the primary challenge was to create a brand that stood out in the well established camping industry. The sharp lines and smooth forms of the icon are inspired by the bold and engaging brands prevalent in the hunting and outdoors industries yet offer a distinct and modern voice for the overall brand message.