The Tractus brand needed to appeal to both college age students interested in experiencing life in the United States but also the Employers and organizations that they would be working with once they get stateside. For the students it was important to show trust, safety, and an opportunity for personal growth. The companies needed to see a brand that will provide them with employees that are dedicated to learning and growing. The eagle with outstretched wings is the perfect embodiment of all of these ideals. The color helps attract the younger market while the clean professional style grabs the employer's attention.