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final logo:

brand specifications:

color palette:

design style: Crest, Edgy, Contemporary

company location: Geelong, Australia

company industry: Indoor Skatepark

brand critique:

The goal with this brand was to references the classic concept of a traditional wooded park with a subtle inclusion of skatepark inspired themes. The A was stylized to resemble a tree composed of various quarter pipes. While the overall aesthetics needed to convey a refined sense of aggressive edge while avoiding many cliche and worn out visuals found elsewhere in the industry.