design style: Crest, Edgy, Contemporary
company location: Geelong, Australia
company industry: Indoor Skatepark
The goal with this brand was to references the classic concept of a traditional wooded park with a subtle inclusion of skatepark inspired themes. The A was stylized to resemble a tree composed of various quarter pipes. While the overall aesthetics needed to convey a refined sense of aggressive edge while avoiding many cliche and worn out visuals found elsewhere in the industry.