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final logo:

brand specifications:

color palette:

design style: Geometric, Abstract, Typographic

company location: Phoenix, Arizona

company industry: Business Law

brand critique:

The Kelly Law Firm logo was designed to brand a Business Law firm focusing on quality client relations in the Scottsdale area of Phoenix, Arizona. The logo mark uses the counter forms of a K to create an object that implies cooperation and completion. The multiple pieces come together to create a function in a creative, innovative, and different way, which reinforces the firm's vision.