Final logo:

Brand Specifications:
color palette:
design style: Classy, Sexy, Modern
company location: Richmond, Texas
company industry: Automotive Dent Repair
brand critique:
The Dent Specialist logo contains an excellent balance of gestural lines and implied counterform to create the image mark of the vehicle . Thin lines are used to imply motion and a slight oblique shift is added to the car to give it the sensation of motion. This classy mark is paired with an elegant sans serif font to complete the logo.