final logo:

brand specifications:

color palette:

design style: Classy, Sexy, Modern

company location: Richmond, Texas

company industry: Automotive Dent Repair

brand critique:

The Dent Specialist logo contains an excellent balance of gestural lines and implied counterform to create the image mark of the vehicle . Thin lines are used to imply motion and a slight oblique shift is added to the car to give it the sensation of motion. This classy mark is paired with an elegant sans serif font to complete the logo.

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