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final logo:

brand specifications:

color palette:

design style: Modern, Iconic, Dynamic

company location: Staten Island, NY

company industry: Healthcare Products

brand critique:

The TessLaGra logo features a modern custom-illustrated tree image mark. The dots that form the tree are carefully laid out in a flexible grid pattern, providing structure, and demonstrate merging and adapting dots. These dots can be perceived by the viewer as symbolizing growth, expansion, interconnectedness, as well as the company's ability to communicate/connect with others.