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final logo:

brand specifications:

color palette:

design style: Modern, Professional, sleek

company location: Santa Rosa, CA

company industry: Software & Business Intelligence

brand critique:

The sunfish image mark is formed by overlapping geometric elements set in a dynamic tech savvy aesthetic that communicates a cutting edge yet professional essence. The interweaving and overlapping lines subtly hint at ideals of networking and a coming together of knowledge and resources. Vibrant colors accent stoic corporate tones to balance the perception of fresh thinking with reliability.