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final logo:

brand specifications:

color palette:

design style: Minimalist, Modern, Edgy

company location: Alexandria, VA

company industry: Photography

brand critique:

This photographer wanted to present a sleek, collected, professional image that could be applied to his entire company from fashion to photojournalism. The mark uses counter-form to create an abstract shutter with light seeping in through the edges. The colors are striking yet not overpowering. All this ties together with the bold crisp type used for the wordmark.