The Sorus logo features a custom-illustrated Phoenix icon, paired with complimentary modern typography. The Phoenix symbolizes the company's southwestern roots located within Arizona and Texas, as well as provides a "soaring" visual to tie into the brand name 'Sorus'. This mark positions the brand as an elegant and prestigious company "elevated" above the competition. A subtle capital "S" form is integrated into the left wing of the Phoenix, and is not intended to be "overt", rather just a nice added hidden detail within the overall form.