Final logo:

Brand Specifications:
color palette:
design style: Corporate, Professional, Patriotic
company location: Scottsdale, Arizona
company industry: Ammunition Dealer
brand critique:
Scottsdale Ammo is an ammunition dealer catering to new gun owners as well as seasoned professionals. The American feel of the logo gives a patriotic feel while remaining elegant and modern. This logo successfully bridges the gap between a traditional American image with a modern day stylized touch.