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final logo:

brand specifications:

color palette:

design style: Modern, Professional, Corporate

company location: Fort Worth, TX, USA

company industry: Oil and Gas; Software Technology

brand critique:

The RSSI logo maintains a modern tone with the use of clean lines and a geometric structure. Within the mark an "oil drop" is carefully integrated within the form. The circular shape is representative of the connection to the global digital market, which speak to the overall audience of the brand. The overall mark inspires confidence, trust, and professionalism. The mark is paired with energetic colors and modern typography for a cohesive, professional, and legible brand.