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final logo:

brand specifications:

color palette:

design style: Retro/Modern, Woodcut, Illustrative

company location: Bradenton Beach, FL

company industry: Fishing Industry

brand critique:

The Reel Job logo features a custom-drawn wood-cut style illustration of a Tarpon fish dynamically placed mid-air with line in its mouth. The colors, type, and illustration style give the brand a vintage tone while maintaining subtle modern qualities.