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final logo:

brand specifications:

color palette:

design style: Modern, Minimalist, Professional

company location: Los Angeles, CA

company industry: Health & Fitness

brand critique:

A stylized ladle is integrated into the letter 'e' to create a very iconic brand with a clear message. The aesthetic is kept to a minimalist tone to match the ideals of the simple recipes being offered up. As a part of the C2|ONE brand family it also had to maintain a similar visual presence while establishing a distinct and complete voice all it's own.