design style: Modern, Minimalist, Professional
company location: Los Angeles, CA
company industry: Health & Fitness
A stylized ladle is integrated into the letter 'e' to create a very iconic brand with a clear message. The aesthetic is kept to a minimalist tone to match the ideals of the simple recipes being offered up. As a part of the C2|ONE brand family it also had to maintain a similar visual presence while establishing a distinct and complete voice all it's own.