final logo:
brand specifications:
color palette:
design style: Organic, Vibrant, Friendly
company location: Seattle, Washington
company industry: Non-Denominational Church
brand critique:
The Overcomer Covenant Church logo was designed to represent the diversity of its congregation, as well as its nondenominational approach to their outreach. The watercolor breaks into several different swashes that can be used for different internal ministries, and can be reassembled to create the main church's logo. This focuses on the idea of "out of many - one" of community/society/planet, etc. which reinforces diversity. The water color approach illustrates a human element which emphasizes the idea of a church as community. The typography echoes this friendly, familiar inclusiveness.
