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final logo:

brand specifications:

color palette:

design style: Kid-Friendly, Retro, Illustrative

company location: United States

company industry: Children's Clothing

brand critique:

The Munchkin Threads logo was designed to brand a Rockabilly-inspired clothing line for children, based in the Memphis, Tennessee area. The logo mark uses the common Rockabilly insignia of the swallow in a fun, friendly cartoon tone. The needle and thread reference the name and clothing and create a fun scenario for a child.