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final logo:

brand specifications:

color palette:

design style: Modern, Iconic, Conceptual

company location: Leesburg, Virginia

company industry: Patient Healthcare

brand critique:

The Leesburg Medical Clinic logo features a custom illustrated conceptual mark that utilizes simple form to create a visually strong composition. Two hands come together to create the shape of a human form within the middle to represent the support and care the clinic will provide. The outer forms of the hands create a heart shape to suggest the nurture and warmth of the clinic. The typography and layout have been carefully selected to pose a professional and complimentary tone to this mark.