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final logo:

brand specifications:

color palette:

design style: Modern, Classic, Professional

company location: Portland, OR

company industry: Automotive Consulting Firm

brand critique:

The modern and stylish bespoke word mark was inspired by the clean and flowing letterforms of classic advertisement with a modern twist. The unique ligatures and cohesive shape of the characters composition give the logo a reassuring confident demeanor that will translate to the brand presence with a unique corporate flare.