final logo:

brand specifications:

color palette:

design style: Modern, Vibrant

company location: Fort Smith, Canada

company industry: Photography

brand critique:

The karl johnston logo creatively illustrates the aurora borealis for this well-known borealis photographer. Circles are used to imply the airy form. Serif type is used to contrast the modern mark and add an elegant formal touch.

Taste of Ink BBB Business Review