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final logo:

brand specifications:

color palette:

design style: Classy, Corporate, Modern

company location: Washington DC, Maryland

company industry: Human Resources

brand critique:

The logo design for the company HR for Emerging Business was conceptualized for a human resource company. The horizontal layout and structure of the brand was designed to provide a clean and modern appearance. The logo design incorporates arrows separating the words "emerging business". This provides an underlining theme of forward motion, success, and accomplishment. The powerful type face and bold capitalized lettering restates boldness and triumph for the emerging business.