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final logo:

brand specifications:

color palette:

design style: Established, Vibrant, Sexy

company location: Wyncote, PA

company industry: Med Spa

brand critique:

The Hermosa logo conveys a lively and energetic essence tempered with a light and soothing presentation. The imagemark uses a convergence of crescents to create an abstract sun and iconic shape. The classic lettering helps establish the high end service with a clear professional image.