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final logo:

brand specifications:

color palette:

design style: Powerful, Corporate, Green

company location: Los Angeles, CA

company industry: Eco Friendly Landscaping Materials

brand critique:

Green Rock uses reclaimed material to create landscaping gravel for commercial and residential use. The eco friendly aspect of the company needed to be clearly conveyed the moment the logo is seen. At the sometime, the product needed to still be seen as strong and beneficial to both general contractors and home owners.