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final logo:

brand specifications:

color palette:

design style: Modern, Sleek, Minimalist

company location: Augusta, MO

company industry: Construction, Interiors and Furniture

brand critique:

The image mark, a bespoke f letter form, is inspired by the modern lines, angles, and styles used throughout the clients projects. The colors are cool and refined. Type is kept clean and crisp while still bold enough to be able to stand on it's own.