The DaLaza logo features a custom-illustrated tailor personage icon. This illustration was influenced by the Baroque and Erte styles and is used to give a face to the brand and act as a mascot. Special attention was paid to his facial expression, features, and tone. We wanted to communicate a professional, yet approachable tone to his appearance, with his hat on and awaiting diligently for the task at hand. The mark is accompanied by type that is professional, and stylish with a touch of class and sophistication, keeping true to it's high end clientele.