Brand Specifications:

color palette:

design style: Professional, Abstracted, Modern

company location: Santa Barbara, CA

company industry: Medical

brand critique:

The hummingbird speaks to the core issue of Atrial Fibrillation but in a life affirming and cheerful manner with a sleek and organic bespoke illustration. The overlapping elements provide depth and a sense of fluttering motion. The type drives the professional and knowledgeable tone that is vital to the company's primary goals.