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final logo:

brand specifications:

color palette:

design style: Modern, Abstract, Iconic

company location: Hillsborough, NC

company industry: Photography

brand critique:

The Cavallito logo design features a custom illustrated mark of an abstracted aperture cropped to form a capital letter "C". A modern sans serif type is paired with this mark for the company name, and a contrasting serif typeface is used for the underlying subtext. Glacial tones were selected for the brand color palette for the finishing touches.