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final logo:

brand specifications:

color palette:

design style: Woodcut, Illustrative, Retro-Modern

company location: Patterson and New York

company industry: Veterinary Center

brand critique:

The Brook Farm logo utilizes a completely custom woodcut illustration style image mark, combined with modern type for a cohesive and unique brand. The arrangement of animals suggests a playful and fun demeanor, while keeping the overall tone of the logo modern and professional. The type works well encapsulated within the illustration box, and the colors can be reduced to function in single color if desired.