Final logo:

Brand Specifications:
color palette:
design style: Rustic, Classic, Traditional
company location: Park City, Utah
company industry: Apparel Company
brand critique:
A private label apparel company that generates clothing and promotional items for many well known clients including Margaritaville, Bon Jovi, and Santana. The logo communicates a playful Western American theme, bringing the worn visual texture of an experienced company.