Final logo:

Brand Specifications:
color palette:
design style: Fresh, Modern, Trendy
company location: Los Angeles, CA, USA
company industry: Lifestyle Blog
brand critique:
This logo features a bespoke script word mark and monogram. The looping style of the B letterform represents the various aspects of information/media all intertwined into a single blog. The logo evokes a youthful, vibrant energy while also maintaining a professional and modern appeal. The applied treatment gives the elements depth and adds a subtle trendy aesthetic.