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final logo:

brand specifications:

color palette:

design style: Fresh, Modern, Trendy

company location: Los Angeles, CA, USA

company industry: Lifestyle Blog

brand critique:

This logo features a bespoke script word mark and monogram. The looping style of the B letterform represents the various aspects of information/media all intertwined into a single blog. The logo evokes a youthful, vibrant energy while also maintaining a professional and modern appeal. The applied treatment gives the elements depth and adds a subtle trendy aesthetic.