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final logo:

brand specifications:

color palette:

design style: Illustrative, Traditional, Professional

company location: San Marcos, TX

company industry: Photography

brand critique:

With a photographic style that reflected a more innocent time, Bohemian wanted a mark that conveyed that at first glance. The solution was a gestural line drawing of an ox drawn covered wagon. The colors help reinforce the down to earth and relaxed core of the brand with traditional type wrapping it all together.