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final logo:

brand specifications:

color palette:

design style: Illustrative, Edgy, Vintage

company location: Clinton, NC

company industry: Commercial Fishing

brand critique:

This crest is rendered in a woodcut style which speaks to the classic outdoorsman appeal with a handcrafted tone. It builds on the long history of fishing and fresh seafood that is characteristic of the east coast. Traditional typography furthers these rustic and trustworthy aesthetics.