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final logo:

brand specifications:

color palette:

design style: Modern, Corporate, Professional

company location: Indian Wells, CA

company industry: Membership Discount Cards

brand critique:

The benefit together logo features bespoke (custom) typography, modified to intelligently demonstrate the concept of benefiting ( shown by the integrated "+" symbol the two t's create ) as well as fitting together by using reflective forms. A vibrant green hue is paired with a strong dark brown for a nice contrast.