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final logo:

brand specifications:

color palette:

design style: Classic Elegance, Sophisticated, Professional

company location: Fort Lauderdale, FL, USA

company industry: Yacht Interiors, Architecture

brand critique:

The A La Mer logo features a custom illustrated timeless nautical mark. A life preserver and anchor carefully come together to abstractly convey the concept of unification and design. This smart and creative icon speaks to the brands target audience by visually demonstrating both. The mark is accompanied by type that is professional, and stylish with a touch of class and sophistication, keeping true to it's high end clientele.