HPR Ammo:
the story:
This project was completed for an ammunition manufacturing and distribution company. HPRAmmo.com - features a full screen website with an interactive toolbar, social media integration, basic link strategy, and then topped off with an entertaining user experience. We were instructed by our client to highlight the ammunition and the HPR brand with a fresh, new spin to their industry. With that said, we reviewed the submitted photos and hand selected the preferred product photography. Our goal was to bring the product to life and capture the beauty of the ammunitions design and craftsmanship within a full screen/interactive website.
We developed the HPR Ammo with a smooth flowing navigation and a custom online brand that connected (linked) to HPR's pre-established ordering page. The site was systemized with a basic linking strategy which prods users to a 2 to 3 click ordering process. HPRAmmo.com was launched within 7 weeks from our original consultation with the owners of HPR. View the website for yourself and make sure to click on HPR's custom magazine toolbar.
Website Features: The following custom options were requested by our client.
portfolio gallery social media closeportfolio gallery
HPR Ammo's website was designed and built on the request of the client that their brand be, "the Nike of ammunitions and firearms." Instead of building a separate portfolio or image gallery to showcase their products, our team incorporated their gorgeous product photography into every single page so that the user never had to click to view what sets HPR apart from other ammunitions retailers.
social media
The owners of HPR approached our team to work on a company logo (brand), their product package design, and an interactive website. The overall project goal was to create a selling brand and professional image so HPR could distribute their product to locations around the country/world. Also, they wanted their ammunition to create a following and build fans on social networking sites. HPR requested our team to include social media as a means to do this within their website. We followed the look of HPR's brand as we designed the social media icons with slight roll-over animation (Facebook, Twitter, YouTube, etc).