final logo:

brand specifications:

color palette:

design style: Modern, Elegant, Professional

company location: Nine Mile Point, Louisiana

company industry: Consulting Agency

brand critique:

The Valence logo design incorporates a contemporary two-tone color palette. The logo uniquely displays a branding image mark set directly above the traditional type face. The symmetrical appearance of the logo blended with the simplicity of the slight curve within the "V" of the image mark provides an extremely professional, yet modern overall brand.