final logo:

brand specifications:

color palette:

design style: Professional, Modern, Sleek

company location: Atlantic Highlands, NJ

company industry: Financial Planning

brand critique:

The dynamic orbital path sweeping past the earth illustrates a minimalist and modern tone with a strong and substantial business style. Colors create an inviting and approachable brand image within this framework. The sans serif type supports these ideals and brings an overall smart and professional aesthetic to the brand.