final logo:

brand specifications:

color palette:

design style: Illustrative, Approachable, Retro

company location: Morgan Hill, CA

company industry: Children's Consignment Boutique

brand critique:

This logo consist of three basic icons a teddy bear, rocking horse, and a heart. The typography paired with them lends an upscale eloquent tone. The color schemes selected are geared toward maintaining a whimsical and fresh professional tone, while keeping the brand approachable as well.