final logo:

brand specifications:

color palette:

design style: Modern, Corporate, Minimalist

company location: New York, NY

company industry: Real Estate Development and Management

brand critique:

This logo features a customized "7" monogram mark. The number '7' is encased within a rectangular shape which splits them from their individual form to create one iconic visual and strong conceptual mark. This mark works excellent paired with the selected typography, however can also be isolated for flexibility in branding across various collateral.