final logo:
brand specifications:
color palette:
design style: Modern, Iconic, Conceptual
company location: Leesburg, Virginia
company industry: Patient Healthcare
brand critique:
The Leesburg Medical Clinic logo features a custom illustrated conceptual mark that utilizes simple form to create a visually strong composition. Two hands come together to create the shape of a human form within the middle to represent the support and care the clinic will provide. The outer forms of the hands create a heart shape to suggest the nurture and warmth of the clinic. The typography and layout have been carefully selected to pose a professional and complimentary tone to this mark.