final logo:

brand specifications:

color palette:

design style: Urban, Edgy, Grunge

company location: California, USA

company industry: Clothing, Retail

brand critique:

Krush Boutique is a specialty boutique that deals with an array of trendy, vintage fashion design and apparel in the California market. This logo was created as a custom illustration that denotes the eclectic styling of the company which ultimately takes the old, revamps it and makes it new again. The contemporary and vibrant colors, mixed with the old world stylings of a regal crown and the ever beating heart encompasses this idea and communicates it to their audience who are looking for that specific niche that will set them apart from the rest of the crowd.