final logo:

brand specifications:

color palette:

design style: Modern, Classy, Elegant

company location: Alberta, Canada

company industry: Senior Transportation Services

brand critique:

The Golden Ride logo features a horse icon as the dominant subject matter for the mark. Rather than literally utilizing a car icon or automobile part, an equestrian element conveys the transportation aspect, yet elegantly and less overtly delivers the message. The horse bust is carefully customized to form a dynamic circular shape and is placed between the elegant scripted company name.