final logo:

brand specifications:

color palette:

design style: Modern, Professional, Contemporary

company location: Fresno, CA

company industry: Dentistry

brand critique:

The Fresno Dental logo features an organic abstracted tooth icon made up of overlapping forms. The mark is paired with modern, professional, and most importantly, personable typefaces. The colors further these themes with fresh and vibrant tones that also speak to cleanliness and comfort.