final logo:

brand specifications:

color palette:

design style: Rustic, Classic, Traditional

company location: Park City, Utah

company industry: Apparel Company

brand critique:

A private label apparel company that generates clothing and promotional items for many well known clients including Margaritaville, Bon Jovi, and Santana. The logo communicates a playful Western American theme, bringing the worn visual texture of an experienced company.