final logo:

brand specifications:

color palette:

design style: Modern, Classy, Elegant

company location: Philadelphia, PA

company industry: Transportation Services

brand critique:

The Armada logo features a custom illustrated ship sailing in calm waters. This confident mark visually demonstrates the tagline in a complimentary fashion. This mark is paired with a regal serif typeface for the brand name. The color pallet is centered around luxurious nautical hues and tones.