final logo:

brand specifications:

color palette:

design style: Modern, Iconic, Gestural

company location: Valencia, Spain

company industry: Internet Consulting

brand critique:

The Ambitiona logo features an abstract upward moving letter 'A' form symbolizing growth and ambition. The bright colors within the lines accentuate the sensation of upward momentum and growth. This form is paired with a lowercase sans serif typeface for a modern and professional logo.