final logo:

brand specifications:

color palette:

design style: Sleek, Modern

company location: Honolulu, Hawaii

company industry: Photography

brand critique:

AINA's logo mark is inspired by the frequent subject matter within the artist's work: rip curl waves and beautiful hawaiian foliage landscapes. The mark combines the wave and leaf, while hinting at the artist's lens. This logo mark is paired with custom adjusted letterforms for a cohesive logo that works with both image and word mark, as well as each piece standing strong solo.