final logo:

brand specifications:

color palette:

design style: Illustrative, Organic, Cultural

company location: Washington DC

company industry: Food Service / Chef

brand critique:

The hand illustrated palm fruit image mark / motif, as well as a customized word mark communicate the naturalist and pure ethos of the company. The organic color palette was carefully sampled from the company's cuisine, so it truly, yet subtly, reflects the patina of the ingredients.